Cookie Policy

Our cookie policy is part of our privacy policy. Please also see our terms and conditions.

As with virtually all websites and aps we and the third party services providers we use may make use of cookies and other similar technologies for storing information when you visit or interact with the platform. These can be used for example, to remember your preferences, target ads, manage your access to or secure the platform.

Our cookie policy tries to explain why and how we use them and how you can manage their use.

What are cookies

Cookies are small text files stored by and read from your browser. Session cookies are used to track your current visit and expire when you close the browser. Persistent cookies are used to store your preferences. For example if you choose “remember me” at login a persistent cookie is set to save you from having to log in again the next time you visit. Persistent cookies last until their expiry date or until you or your browser settings deletes them.

For more information on cookies you may refer to

What is meant by similar technologies

While we mainly use cookies, we and any third party service providers we use may also make use of similar technologies. These could include;

  • Pixels / web beacons : Pixels are tiny snippets of code embedded into web pages or emails used to identify users and their actions. For example to see if an email was delivered or read.
  • Local storage : local storage is a mechanism whereby information is stored locally on your device. Local storage may be used by us or third parties to tailor what is shown to you based on your usage of the platform

How we use cookies

We use cookies for a variety of reasons detailed below;

  • Required cookies : These are cookies that are required for the functionality of the platform. For example we use cookies when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page. These cookies are typically removed or cleared when you log out.
  • Security cookies : These cookies help us secure the platform or deal with spam or other unauthorised activities.
  • Analytical / performance cookies: These are cookies that allow us to see things like the number of visitors using the platform, the pages they are visiting and their movements across the platform. These allow us to maintain and monitor the platform.
  • Functional cookies : These allow us to do things like recognise you when you return if you have chosen to be remembered at login and tailor content to your preference and in some cases personalise the experience.
  • Personalisation / cookies : Where this site offers newsletter or email subscription services cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users. From time to time we may offer user surveys and questionnaires to provide you with interesting insights, helpful tools, or to understand our user base more accurately. These surveys may use cookies to remember who has already taken part in a survey or to provide you with accurate results after you change pages.
  • Advertising cookies : For the most part these cookies are set by our third party advertising services. See third party cookies section.

note : cookies set by us are named with the prefix “loop_”

Third party cookies

Cookies may also be set by by trusted third party service providers. The following section details which third party cookies you might encounter through this site.

Third party cookies are covered by their own privacy policies and we encourage your to examine those too.

  • Google Analytics : This site uses Google Analytics (GA) which is one of the most widespread and trusted analytics solutions on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.

    We dont collect data for display and search marketing or advertising reporting features. Our data retention period is set to the minimum of 14 months. We use the “anonymize_ip” tag to anonymize all events.

    You can opt out of Google Analytics tracking here

  • Google Adsense(Ad Services) : We use Google AdSense ( to serve advertising. Google and its partners use advertising cookies to enable them to serve ads based on a users previous visits to the platform or other websites.

    You can manage your choices regards Google ads at

    You can manage your choices regards third party vendors at

  • Freestar (Ad Services) : We use Freestar ( who act as a programmatic exchange to serve advertising via third party ad networks. They may make use of cookies and similar technologies to serve, tracks and target ads.

We use trusted third party service providers to provide adverts to offset the costs of running the platform and provide funding for further development. The behavioural advertising cookies used by those providers are designed to ensure, where possible that ads provided are relevant to you. They do this by anonymously tracking your interests across the platform and other sites across the web.

Removing / disabling cookies

You may block or remove cookies at any time by using the settings / preferences area of your browser. It should be noted though that blocking some or all cookies may severely impact your use of the platform. For example, you would no longer be able to make an account or login.

Users in the EEA can use the following link to manage their choices when it comes to how our advertisers provide cookies. We ask that you respect the way we monetise the site when making your choices. We rely on the income from ads in order to provide the platform. In short no income, no platform.

You may also find the following links useful when managing your choices.

For help on managing cookies within your browser the following links may be of help

Do not track signals

Some browsers allow the ability to transmit “Do Not Track” signals. Unfortunately there is no clear standard for the adoption of these and so at the moment we do not process them or respond to them. We will keep a watch on this though and when the times comes implement them too. You can find out more about this at ..