Avoid the loudness war, loud does not mean better
Back on March 16th this year many people raised the flag to campaign against the so called Loudness War under the banner of Dynamic Range Day.
For those of you who have never heard of the Loudness War the basic idea driving it is that "louder is always better". However those who oppose this idea state that this concept is fatally flawed and promote a sound that retains much more of its dynamic range. By "dynamic range" we basically mean the difference between the loudest and quietest elements of music, the light and shade, the contrast.
The following two minute video by Matt Mayfield demonstrates the effect of this very effectively.
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